Diim Architects

DiiM is an architecture studio offering comprehensive design services, that believes in the boundlessness of thoughts. They approach problems in a complex way, by merging the areas of architecture, interior design, and product design. When designing their visual identity, my goal was to reflect on the minimalist approach that the studio represents. In this simplicity, the emphasis is on the quality of the remaining elements – or their absence. Accordingly, I used purely typography when making a visual identity. 

Besides clean elements, I also wanted to incorporate some playfulness into their brand. While designing their visual identity, my goal was to let users experience the Design in Mind philosophy empirically. The letters - printed on the black base with transparent foil - are only visible when held up to a light, thus the physical position of the person is meaningful during the usage of the prints. In addition to functionality, the user experience also becomes exceptional - by the reflection, the limits of visual perception change.

CLIENT
Diim Architects

GRAPHIC DESIGN
Kira Koroknai

PHOTOGRAPHY
Dávid Kovács
Sára Szatmári