Public Juice

Public Juice is a Budapest-based juice bar with a visual identity centered around freshness, movement, and everyday rituals. The system combines bold typography, tactile sticker applications, stamped details, and recurring equestrian symbolism to create a brand language that feels both structured and human. Subtle distortions within the logo reference liquidity and freshness, while handmade graphic interventions introduce texture, imperfection, and a sense of physicality throughout the identity. Balancing clean compositions with raw visual gestures, Public Juice positions itself closer to a contemporary cultural and lifestyle brand than a traditional wellness-oriented juice bar.

CLIENT
Public Juice

GRAPHIC DESIGN
Kira Koroknai

PHOTOGRAPHY
Kevin Campean